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The key to a better life: What are crypto investors around the world looking for?

In the world of cryptocurrencies, there are many reasons why people choose to invest. Until recently, perceptions about the motivations of cryptocurrency investors were often based on impressions. Thanks to a new survey from the cryptocurrency platform Bitget, we now have more specific answers.

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Bitget recently conducted a thorough analysis that examined the motivations and aspirations of investors in the realm of cryptocurrencies. This study spanned four months, from May to August 2023, and involved more than 1,500 respondents from twenty different countries. The results were segmented by various criteria, including geographic location and gender.

It's clear that the main goal for many crypto investors is to enhance their personal standard of living. Countries like South Korea, Canada, and Turkey reported a high proportion of investors seeking personal gains. On the other hand, in Malaysia, Taiwan, and Germany, people more often invest with the aim to improve the living conditions of their loved ones.

Gender plays a significant role in these preferences. In most countries, women tend to prioritize the needs of their families over men. A notable exception is South Korea, where, in contrast, it's men who more commonly invest in the cryptocurrency world with the vision of improving their family's living conditions.

A significant motive for crypto investments, especially among women, is also the desire to secure financial means for their children's education. In the United States, for example, this goal is prioritized by more than a quarter of women, while only a tenth of men.

Looking at the investment volume in cryptocurrencies, the Chinese dominate in larger amounts - 18% of respondents invest in amounts ranging from $50,000 to $100,000, while about 19% of respondents from China even mentioned investments between $100,000 to $500,000. In Europe, however, most investors remain more cautious, with the majority of investments ranging from $1,000 to $10,000.


This study provides a fascinating insight into the thoughts and motivations of cryptocurrency investors. Besides offering valuable information to the public, it also helps exchanges better understand their clients and tailor their services to their needs. Although the survey was much more extensive, the details remain a secret of Bitget.

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